Market Intelligence
AI-augmented research delivering positioning insights and sentiment analysis in days, not weeks.
DEFINITION
What is a Fractional CCO?
A Fractional Chief Commercial Officer (CCO) is a part-time executive who provides strategic commercial leadership without the cost of a full-time hire. Unlike consultants who deliver reports and leave, a Fractional CCO embeds in your leadership team, owns the P&L, and executes alongside you—typically 1-2 days per week. Perfect for $2M–$20M brands in the Executive Gap.
CONTEXT // THE GAP
The business that once energised you
now exhausts you.
You've built something remarkable. But now you're pulled in fifteen directions simultaneously—inventory, team coordination, cash flow.
Your team looks to you for answers you don't have time to develop. Promotions happen reactively because there's no space for strategy. This is the Executive Gap.
DISTINCTION
"Don't I just need a better marketing manager?"
It's not a marketing problem.
It's a commercial problem.
Marketing Manager
- → Runs campaigns & ads
- → Reports marketing metrics
- → Focuses on traffic & acquisition
- → Works within a budget
Fractional CCO
- ✓ Owns Revenue AND Margin
- ✓ Makes strategic trade-offs
- ✓ Optimizes the entire P&L
- ✓ Determines budget allocation
OPERATING SYSTEM
Battle-tested frameworks.
Shopkeeper Metrics
The 8-12 KPIs that actually drive consumer e-commerce, cutting through vanity metrics.
Trading Cadence
Weekly performance rhythm (Review, Forecast, Execute) used by Cotton On & Catch.
Promotional Architecture
Discounting frameworks that clear inventory without eroding brand value or training customers to wait.
Planning & Governance
Translating vision into quarterly execution plans. I manage board reporting and stakeholder alignment.
Systems & Operations
Optimising the MarTech stack and cross-functional workflows. Building the operational backbone.
ROI MODEL
The Cost of Waiting
Reactive promotions and inefficient marketing bleed margin daily. Hiring a full-time executive too early burns cash.
Full-Time CCO Cost
$320,000+
Salary + Search Fees + Equity
CommerceOps ROI
$300k+
Additional Annual Profit
Typical result from +3-5% Gross Margin improvement on a $10M brand.
Your Investment
~74% less than a full-time hire. No equity.
MATURITY MATRIX
Stage
Symptoms
Requirement
Phase 1: Founder Led
$0 – $2M Revenue
Sales rely on founder energy.
No documented process.
No documented process.
The Diagnostic
Document the playbook.
The Executive Gap
$2M – $20M Revenue
Margin Erosion.
Channel conflict. Reactive strategy.
Channel conflict. Reactive strategy.
Fractional CCO
Install commercial leadership.
Phase 3: Scale
$20M+ Revenue
Efficiency focus.
International expansion.
International expansion.
Advisory
Strategic compass checks.
COMMERCIAL DNA
16+ years of operational excellence.
Cotton On Group
Head of Trade & BDScaled eCom revenue from $50M to $300M across 15+ markets.
Catch (Wesfarmers)
Head of MarketingDirected 31-person team and improved efficiency on $20M+ spend.
Factorie
Head of MarketingAchieved +23% YoY growth through total function rebuild.
LEDGER
$300M
Revenue Scaled
Architected growth strategy for Cotton On Group across international markets.
+23%
YoY Growth
Delivered online growth for Factorie through marketing function rebuild.
$20M+
Media Managed
Established centralised performance function delivering market-leading ROAS.
ENGAGEMENT PATH
Diagnostic
Start Here. A 2-week deep dive. We map the leaks, identify opportunities, and build your 90-day action plan.
$4,500 - $6,000
Fractional CCO
Embed & Scale. I join your leadership team 1-2 days a week to execute the strategy and own the P&L.
$12k - $14k / Month
Advisory
Sustain. Monthly strategic alignment for capable teams that have graduated from the CCO phase.
$5k - $6k / Month
FAQs
How is this different from a consultant?
Consultants give you a PDF and leave. I embed in your team. I execute. I am accountable for the P&L. I am in your Slack, in your meetings, and driving the result.
What is the time commitment?
For Fractional CCO roles, typically 1-2 days per week. For Advisory, it's monthly sessions plus on-demand access. All engagements are month-to-month flexibility.
Do you handle marketing execution?
I oversee the strategy and hold the marketing team/agencies accountable to commercial targets, ensuring your spend delivers ROI. I don't configure Facebook ads myself.
Do you work with international brands?
Yes. While based in Torquay/Melbourne, I work with brands globally (APAC, US, UK) given the digital nature of the role.
What is your tech stack expertise?
Deep proficiency in Shopify Plus, Klaviyo, Salesforce Marketing Cloud, and advanced analytics via GA4 and Looker. I ensure your stack is optimized for growth.
How do you work with my existing team?
I don't replace them; I elevate them. I bridge the gap between high-level strategy and day-to-day execution, mentoring your leads (e.g., Sales Director or Marketing Manager).
How fast can we see results?
The Diagnostic (2 weeks) usually uncovers immediate "low hanging fruit" to pay for itself. Strategic shifts typically show ROI in 90 days.
What is the typical ROI?
Clients typically see a 3-5x return on investment within the first 12 months through margin optimization and efficiency gains.
INITIATE
Request Audit.
Ready to talk?
If you fit the $2M–$20M revenue profile, skip the email tag and book a preliminary intake call directly.
Availability: Tues/Thurs